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South African Mobile Data Consumption
17 Apr 14

Smartphone Data

How much data is South Africa using?

It turns out that the answer is a lot! In fact the average South African data user is using on average 1 GB of data to service their smartphone internet needs.

Effective Measure’s South African Mobile Report:

  • 1GB of data per month: 54% of South African smartphone users
  • Contract Data package: 65.4%
  • Pre-paid Data Contract: 34.6%
  • Using Vodacom Data: 53.3%
  • Using MTN Data: 29.9%
  • Using Cell C Data: 12.9%
  • Using Telkom Mobile Data: 2.6%
  • Using Virgin Mobile Data: 1.3%
  • Unlimited: 26.1%
  • Under 100MB: 17.1%
  • Under 500MB: 16.5%
  • Under 1GB: 13.2%
  • Greater than 1GB: 27.3%

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